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Men and Women of Discomfort

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DO Hard

We are comfort addicts

Do you remember feeling accomplished in school or sports?
Now, you're craving the results but resisting the work. You're disappointed with what you see in the mirror after a shower. You've promised yourself to eat healthier or exercise, but fail to follow through. The reason?

Change is uncomfortable.
Most people avoid discomfort at any cost.

At MWOD, we believe you are capable of more. Our process has helped hundreds of men and women transform their lives. They say things like "My friends freak out at how much my body has changed!" and "I've never been more alive!" This can be your reality too. Take the first step and make the decision to transform your life with MWOD.

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The Problem
Woman working out with MWODtransform your life with MWODwoman changing and improvingGet unstuck with MWODAny age can transform with MWODfeel accomplished at work and schoolchanging for the goodloving life again

Comfort is


your potential

Dane Sanders Video on MWOD
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Understand the why
Watch: 2 minutes 30 seconds



When MWODs choose discomfort, they gain a superpower. They don't live in dread. They live in freedom... strong and awake, for love's sake.

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How MWOD Works

We live by a CREDO--our operating system for doing hard things. Each letter represents stages of transformation. Learn them and you'll see them everywhere. Choose them and your life will change forever.

Discover Credo
Woman tying shoes in gym


The start of any serious change begins with saying yes to the thing you know will be uncomfortable. It can't be forced. The voluntary choice to COMMIT is step one.



Commitment alone doesn't cause change. Action is required. Nothing significant shifts until you feel like quitting, and you do the hard thing anyway. You RELEASE on your preferences. You wave the white flag of surrender and do the thing.

Release your preferences with MWOD
Male carrying sandbag while exercising


When you take action, it's not enough to check the box. You need to hug the cactus. Long-term change requires your whole heart. EMBRACE what's difficult and you create the necessary conditions for transformation to take place.



When you embrace discomfort, you discover possibility about what you can do and who you can become. Gain clarity and definition as you DEFINE who you were made to be.  

Define who you were meant to be with MWOD
Own Your identity with MWOD


You'll know your identity is defined when you OWN it with your actions. This new sense of self gives you your marching orders. As you commit to these behaviors, you extend the CREDO infinity loop further, leveling-up to a more true sense of personal calling.

What do you want to change?

Embracing voluntary discomfort prepares us for the inevitable and involuntary discomforts that life brings. Creating this lifestyle in isolation is possible, but it just doesn't happen very often. It's also not that fun.

When you do it in community, though, you're far more likely to give your whole heart to it. This communal approach gives you your best shot at long-term, sustainable success.


We simplify the process of what to eat. This constraint makes nutrition uncomplicated and straightforward.


Everyone at MWOD commits to a minimum of 96 ozs of water consumption each day.


Sleep is the immovable object in every MWOD's life. We commit to a minimum of 7 hours per night.

Nervous system

We help you reset your nervous system through intermittent fasting, cold exposure and breath work.

Working out & Fitness

We workout six times per week. Every workout scales to exactly where you're at with your fitness.

Community & Accountability

Accountability is unforced and natural when you choose to do difficult things together in community.  


Each week we add a new habit to your practice, ratcheting up what you used to think was possible.


You'll be invited to slow down and notice who you've been and who you'd like to become.


We do all this to become strong and awake for love's sake. Love, it turns out, is the most powerful motivator there is.

Does It work?

At MWOD, we believe the only metric that matters is whether or not it works. More specifically, will MWOD work for you?

Efficacy is the main thing we obsess about. It's also why the stories we hear encourage us to never stop.

I knew I wanted to invest in myself to better coach our athletes. MWOD was it.
Cati L.
Beach Volleyball Coach, LSU
Cati L. Review MWOD
"As MWODs, my husband and I both make way better decisions."

"I needed greater capacity, discipline & accountability. MOD delivered."
Amanda & Taylor H.
Homeschool Teacher // CEO, Common Thread Collective
Amanda and Taylor Review of MWOD
I lost 40 lbs & gave my daughters another decade with their dad.
Chris D.
Sales Executive, Norman S. Wright Climatec
Chris D. review of MWOD
My wife says I'm a way better husband since I became a MOD.
Marc V.
Real Estate Agent & New Dad
Marc V. review of MWOD
Becoming a MOD (Man of Discomfort) before cancer gave me what I needed before I needed it.
Tim K.
Ironman & MWOD Co-Founder
Tim K. Review pf MWOD
Latest Resources

Are you in?

First off, what's your email address?

Step 2/19

What's your full name?

Step 3/19

How did you hear about MWOD? (Did a friend or MWOD Affiliate refer you? If so, who?)

Step 4/19

Where do you live (City, State, Country)?

Step 5/19

What is your gender?

Step 6/19

What's your phone number?

Step 7/19

What excites you most about becoming an MWOD? Why are you interested?

Step 8/19

What scares you most about becoming an MWOD?

Step 9/19

If you had a personal complaint about your habits, routines, or body right now, what would it/they be?

Step 10/19

If you could wave a magic wand and transform your current reality into anything you wanted, what would it turn into?

Step 11/19

What other avenues/programs/resources have you tried in the past?

Step 12/19

Are you currently an active member of a CrossFit box or other MWOD affiliate? If so, which one?

Step 13/19

Describe in one sentence where you think you'll be in 5 years if things don't change.

Step 14/19

How likely do you think the change you seek is even possible, given your current strategies (where 0 means no chance and 10 means it's as good as done)?

Step 15/19

If the exact change you're dreaming of actually happened, how valuable would it be to you? Answer however you wish.

Step 16/19

Describe a team/group/community you’ve been a part of in the past where you experienced the most growth. Comment on any challenges that came with participation.

Step 17/19

If you were accepted to become a FUTURE MWOD, will you commit to all of what's required to participate to the absolute best of your ability?

Step 18/19

If there was something you're aware of that may get in the way of your full participation, what might that be?

Step 19/19

If you are accepted to become a FUTURE MWOD, who would you like to invite to join you? Write their name(s) below. Note: We will not contact anyone. We invite you to invite them today. Past FUTUREs have found MWOD to be even more enjoyable with a friend.

Do you have any unanswered questions about MWOD? If so, ask them below.*

Next step


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Still not sure?

Learn more about what to expect and our CREDO methodology for personal transformation at the following links.