How MWOD started
The world is obsessed with comfort, but it's not the ultimate goal, nor is it a means to a fulfilling life. True freedom comes from facing the storms of life and being able to stand.
Men and Women of Discomfort was founded on the idea of embracing voluntary discomfort to prepare for the inevitable challenges that come our way. It's not a program to add to our lives but an operating system that shifts our perspective and helps us move through life. We gain agency, autonomy, and strength, becoming more Strong and Awake for Love's Sake.