How to become aN MWOD

Becoming a Man or Woman of Discomfort (MWOD) is simple. You get to commit to everything listed below, and once completed wholeheartedly, you will officially join the MWOD community and be in a much more empowered position to make great decisions for yourself and those you care about.


Enrolling in MWOD starts with becoming a “FUTURE” MWOD for your first 90 days. During this time, you get to live out CREDO (our methodology) and commit to the following:

1. Nutrition

Nutrition is critical to a flourishing life. For many, the food and drink requirements are the most challenging parts of MWOD. They are also the most rewarding.

A lot of people say they want a six-pack. The reason why very few realize that in their life is because that kind of accomplishment is only available if you do the work in the kitchen, not merely the gym.

MWOD Food: Meat, veggies, eggs, fruit, one cup of rice/day, one sweet potato/day. When in doubt, eat more protein.

No processed food or added sugars for your first 90 days of being a MWOD.

We focus not only on what to eat but also when to eat, with a minimum of 16/8 intermittent fasting window. This means that we will not eat for 16 hours each day before we break the fast for an 8-hour feeding window.

2. Drinks

Hydration is key to your success. It is mandatory that FUTUREs consume a minimum of 96 ounces of water per day.

MWOD Drinks: Water, black coffee, and tea.

No alcohol for your first 90 days of being a MWOD.

3. The Workout

Discomfort is found is all areas of our life, but there is a particular, embodied discomfort that only comes through physical challenge. We leverage this as a primary means of transformation and get in great shape in the process.

Each daily workout will consist of 1 hour of rigorous physical workouts.

The MWOD Workout Weekly Schedule:
- Mon: 1 hour HIIT
- Tue: 1 hour HIIT
- Wed: 1 hour HIIT
- Thu: 1 hour Yoga
- Fri: 1 hour HIIT
- Sat: Weekly Challenge
- Sun: Recovery

From out-of-shape but wanting to go-again guy to serious athletes looking to find new levels of peak performance, we’ll be here to offer guidance, challenge, and a variety of solutions.

No excuses. You can do this. Your future self will thank you.

4. Community and Accountability

You will be expected to check in on our online community every day to confirm you completed your workout. Put yourself on the hook, show up for the challenge, and connect with the community via asynchronous video.

To help objectively measure success, you must have a DEXA Body Composition Scan completed before the first week is complete. Weekly check ins will occur every Saturday.

The MWOD has found a great resource in using the Whoop Bands or Oura Rings to measure workouts, sleep, and recovery - getting a tool like this is not required but highly recommended.

5. Habit Stacking

Implementing positive habits is the foundation of health, nutrition, discipline, and fitness. Each action is a vote for the type of person you want to be.

We take habits very seriously and have created the following habit stacking progression for each round of MWOD.

We will start with Habit #1 and stack another habit each week. The purpose is to build a practice of powerful daily habits, one habit at a time. Examples of these habits include breath work, cold showers, journaling, etc.

By committing to these habits during your 90-day FUTURE round, you will put yourself on the path towards ultimately defining and owning your own practice— your operating system for life.

6. Cost

The first cost is that every participant is wholehearted in their commitment to seeing this through.

The second cost is the fee of $99 per month with a three-month commitment that will take you from being a FUTURE MWOD to an actual MWOD.

This is about forever life change, not just losing weight, and you've got a team ready to guide you the entire way.

Are you in?

Step 1/19

First off, what's your email address?

Step 2/19

What's your full name?

Step 3/19

How did you hear about MWOD?

Step 4/19

Where do you live (City, State, Country)?

Step 5/19

What is your gender?

Step 6/19

What's your phone number?

Step 7/19

What excites you most about becoming an MWOD? Why are you interested?

Step 8/19

What scares you most about becoming an MWOD?

Step 9/19

If you had a personal complaint about your habits, routines, or body right now, what would it/they be?

Step 10/19

If you could wave a magic wand and transform your current reality into anything you wanted, what would it turn into?

Step 11/19

What other avenues/programs/resources have you tried in the past?

Step 12/19

Describe in one sentence where you think you'll be in 5 years if things don't change.

Step 13/19

How likely do you think the change you seek is even possible, given your current strategies (where 0 means no chance and 10 means it's as good as done)?

Step 14/19

If the exact change you're dreaming of actually happened, how valuable would it be to you? Answer however you wish.

Step 15/19

Describe a team/group/community you’ve been a part of in the past where you experienced the most growth. Comment on any challenges that came with participation.

Step 16/19

If you were accepted to become a FUTURE MWOD, will you commit to all of what's required to participate to the absolute best of your ability?

Step 17/19

If there was something you're aware of that may get in the way of your full participation, what might that be?

Step 18/19

If you are accepted to become a FUTURE MWOD, who would you like to invite to join you? Write their name(s) below. Note: We will not contact anyone. We invite you to invite them today. Past FUTUREs have found MWOD to be even more enjoyable with a friend.

Do you have any unanswered questions about MWOD? If so, ask them below.

Next step


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Still not sure?

Commitment looks like showing up everyday for yourself. Explore our other resources to learn more about what it looks like to show up as a Future MWOD, and to learn more about our methodology, CREDO.